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World Cup 'Chief Watchers' embrace unique tournament role

As sports consumption shifts toward social media, individuals are taking on the role of 'Chief Watchers' for the World Cup.

The Business Standard ยท 16 July 2026, 9:55 AM

Akoto, who left his position as a line cook in Florida to pursue this role, noted that the current World Cup has highlighted a significant shift in how audiences engage with sports. According to Akoto, people are increasingly consuming sports content primarily through social media platforms.