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The mechanics behind social media addiction

Social media platforms are engineered to maintain user engagement, with notifications and interactions triggering dopamine release.

The Business Standard · 6 আগস্ট 2026, 12:05 রাত

Social media platforms are strategically designed to keep users engaged for extended periods. Every notification, like, or comment serves as a trigger that releases a small amount of dopamine in the brain, reinforcing the habit of returning to these platforms.

তথ্যসূত্র: The Business Standard